ANew Train of Thought creates the motivation for Union Pacific’s 2008Annual Report. The copy and design communicates direction, hope, andtrust in the brand. Numbers and facts about the company help to drivehome the strong value that Union Pacific holds within the economy, andreminds shareholders of their continued success.

The website is essential into carrying the message to the heart of their company, and giving stockholders an online information source they can link to at any time.